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Reverse apathy and complacency
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After the second election of Donald Trump to Presidency, the question of why and how the United States arrived at this sentiment resulted in explanations derived from many perspectives.

It took Jon Stewart’s interview with Boston College American Historian, Heather Cox Richardson, to provide a discernible discussion on cause and effect that provided the direction that Maintain Focus would take (away from its, otherwise, random posts on a Facebook ‘page’).

Jon Stewart on Trump’s Win and What’s Next w/ Heather Cox Richardson | The Weekly Show

Before “Maintain Focus”, there were just random posts on a Facebook ‘page’ until a passage from Dune (by Frank Herbert) prompted another random Facebook post that that resulted in the naming of this cause once the “focus” was found.

Screenshot of a Facebook post of the